Real ChatGPT answer · index seedje0h9AIMDIYcompleteMarketing and advertising · ad platformsinformational
What programmatic display buying platforms provide the most transparent view into hidden publisher take rates and programmatic fees
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What programmatic display buying platforms provide the most transparent view into hidden publisher take rates and programmatic fees
3 real searches · 1 real-search pass
programmatic advertising DSP fee transparency publisher take rate supply path transparency log level data 2025 2026 The Trade Desk OpenPath DV360 Amazon DSPGoogle ↗
OBSERVEDReason
DSP platform transparent fees media cost data fees auction fees publisher revenue share programmatic transparencyGoogle ↗
OBSERVEDReason
ANA programmatic media supply chain transparency study DSP fees publisher take rate platforms 2024 2025Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
programmatic advertising DSP fee transparency publisher take rate supply path transparency log level data 2025 2026 The Trade Desk OpenPath DV360 Amazon DSP Google ↗
DSP platform transparent fees media cost data fees auction fees publisher revenue share programmatic transparency Google ↗
ANA programmatic media supply chain transparency study DSP fees publisher take rate platforms 2024 2025 Google ↗
- Buyer Transparency Feed · learn.microsoft.com
- OpenPath · thetradedesk.com
- Why OpenPath is a win for advertisers · thetradedesk.com
- Transparent Programmatic Advertising Platforms: A 2026 Guide to Brand Safety and Fraud Protection · basis.com
- Basis Technologies · basis.com
- DV360 · marketingplatform.google.com
- Amazon DSP · advertising.amazon.com
- Understanding how publisher revenue shares work · kb.indexexchange.com
- Index Exchange · indexexchange.com
- Programmatic Transparency Benchmark · s3.amazonaws.com
- s3.amazonaws.com · s3.amazonaws.com
- ANA Programmatic Transparency Benchmark · ana.net
- Fiducia Benchmark · fiducia.eco
- TAG TrustNet · tagtoday.net
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
programmatic advertising DSP fee transparency publisher take rate supply path transparency log level data 2025 2026 The Trade Desk OpenPath DV360 Amazon DSP OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
DSP platform transparent fees media cost data fees auction fees publisher revenue share programmatic transparency OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
ANA programmatic media supply chain transparency study DSP fees publisher take rate platforms 2024 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |