How can I restructure my Google Shopping product feed custom labels to reduce CPC wastage on seasonal keywords that have high click-through rates but zero marketplace checkout conversions?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How can I restructure my Google Shopping product feed custom labels to reduce CPC wastage on seasonal keywords that have high click-through rates but zero marketplace checkout conversions?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
Searches and sources
ChatGPT2 real searches · gpt-6
Google Merchant Center custom labels 0 1 2 3 4 Shopping campaigns documentation conversion performance seasonal products Google ↗
Google Ads Shopping campaign product groups custom labels exclude products bidding documentation Google ↗
- Manage a Shopping campaign with ad groups | Shopping Automation | Google for Developers · developers.google.com
- Create product groups | Shopping Automation | Google for Developers · developers.google.com
- Manage a Shopping campaign with product groups · support.google.com
- Filter products | Shopping Automation | Google for Developers · developers.google.com
- Product and listing groups · support.google.com
- Use custom labels for Shopping ads · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Merchant Center custom labels 0 1 2 3 4 Shopping campaigns documentation conversion performance seasonal products OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Google Ads Shopping campaign product groups custom labels exclude products bidding documentation OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |