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How does the Google Analytics 4 BigQuery export schema compare to the older Universal Analytics tables when building attribution models in Looker?
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How does the Google Analytics 4 BigQuery export schema compare to the older Universal Analytics tables when building attribution models in Looker?
2 real searches · 1 real-search pass
Google Analytics 4 BigQuery export schema events tables traffic_source collected_traffic_source session_traffic_source_last_click documentation Universal Analytics BigQuery export schemaGoogle ↗
OBSERVED
Looker GA4 BigQuery attribution modeling sessionization event data Universal Analytics export schema differencesGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 2 queries…
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ChatGPT2 real searches · gpt-6
Google Analytics 4 BigQuery export schema events tables traffic_source collected_traffic_source session_traffic_source_last_click documentation Universal Analytics BigQuery export schema Google ↗
Looker GA4 BigQuery attribution modeling sessionization event data Universal Analytics export schema differences Google ↗
- legacy UA schema · support.google.com
- GA4 export schema · support.google.com
- [UA] BigQuery Export schema [Legacy] · support.google.com
- BigQuery Export schema · support.google.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
- BigQuery Export schema · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 BigQuery export schema events tables traffic_source collected_traffic_source session_traffic_source_last_click documentation Universal Analytics BigQuery export schema OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Looker GA4 BigQuery attribution modeling sessionization event data Universal Analytics export schema differences OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |