How do Zillow Premier Agent impression shares get calculated and what metrics matter most for tracking actual lead conversion performance?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do Zillow Premier Agent impression shares get calculated and what metrics matter most for tracking actual lead conversion performance?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Zillow Premier Agent impression share how calculated share of impressions definition agent advertising metrics leads conversion Google ↗
Zillow Premier Agent dashboard metrics connections leads contacts conversion reporting impressions share Google ↗
- Explore and Update Your Premier Agent Advertising · zillow.com
- How are the metrics I see in the ‘My Ads’ section of my account calculated? · zillow.zendesk.com
- 0001617640-20-000015 · d18rn0p25nwr6d.cloudfront.net
- How to Use the New Best of Zillow Report · zillow.com
- Best of Zillow: Evaluating and rewarding success · zillowstatic.com
- Track Your Lead Performance · zillow.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Zillow Premier Agent impression share how calculated share of impressions definition agent advertising metrics leads conversion OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Zillow Premier Agent dashboard metrics connections leads contacts conversion reporting impressions share OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |