Real ChatGPT answer · index seeditdtlSvRwrwcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Is local SEO in generative search harder and more expensive than traditional Google Local Pack optimization for a single location contractor?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Is local SEO in generative search harder and more expensive than traditional Google Local Pack optimization for a single location contractor?
2 real searches · 1 real-search pass
2026 local SEO Google Business Profile Local Pack ranking factors official Google documentation AI Overviews local businesses generative search optimizationGoogle ↗
OBSERVEDInstruction
2026 generative engine optimization local business contractor ChatGPT citations recommendations measurement studyGoogle ↗
OBSERVEDInstruction
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 local SEO Google Business Profile Local Pack ranking factors official Google documentation AI Overviews local businesses generative search optimization Google ↗
2026 generative engine optimization local business contractor ChatGPT citations recommendations measurement study Google ↗
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- Study: AI local search data · brightlocal.com
- Business websites dominate Gemini citations in local AI search: Study · searchengineland.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 local SEO Google Business Profile Local Pack ranking factors official Google documentation AI Overviews local businesses generative search optimization OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
2026 generative engine optimization local business contractor ChatGPT citations recommendations measurement study OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |