Real ChatGPT answer · index seedissMo6xrd6YcompleteMarketing and advertising · marketing agencieshowto
What benchmarks should I look at to figure out if our agency profit margins are too low compared to other agencies of our exact size in the United States?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What benchmarks should I look at to figure out if our agency profit margins are too low compared to other agencies of our exact size in the United States?
3 real searches · 1 real-search pass
United States digital marketing agency profitability benchmarks EBITDA net profit margin revenue per employee agency size Promethean Research 2025Google ↗
OBSERVEDReason
agency benchmark report profit margin by agency size employees revenue United States 2024 2025Google ↗
OBSERVEDConsequence
Agency Management Institute agency benchmarks profit margin overhead payroll utilization surveyGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
United States digital marketing agency profitability benchmarks EBITDA net profit margin revenue per employee agency size Promethean Research 2025 Google ↗
agency benchmark report profit margin by agency size employees revenue United States 2024 2025 Google ↗
Agency Management Institute agency benchmarks profit margin overhead payroll utilization survey Google ↗
- State of Digital Services 2026 · research.prometheanresearch.com
- 2026 State of Digital Services: Digital Agency Industry Research · prometheanresearch.com
- Agency Profit Margins: Project vs Net · workspace369.com
- Hey agency owner - measure what matters · agencymanagementinstitute.com
- Agency Financial Benchmarks Every Owner Should Know · thegoodcfo.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
United States digital marketing agency profitability benchmarks EBITDA net profit margin revenue per employee agency size Promethean Research 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
agency benchmark report profit margin by agency size employees revenue United States 2024 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
Agency Management Institute agency benchmarks profit margin overhead payroll utilization survey OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |