Why is my search impression share lost to rank so high even though my keyword quality score is eight out of ten and my bids are competitive?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why is my search impression share lost to rank so high even though my keyword quality score is eight out of ten and my bids are competitive?
1 real search · 1 real-search pass
Google Ads Help Search impression share lost to rank Ad Rank Quality Score components auction-time factorsGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Ads Help Search impression share lost to rank Ad Rank Quality Score components auction-time factors Google ↗
- About Ad Rank · support.google.com
- Settling the (Quality) Score · services.google.com