How can I troubleshoot a discrepancy between Google Analytics 4 and HubSpot CRM attribution reports for a B2B SaaS client running multi channel ad campaigns?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How can I troubleshoot a discrepancy between Google Analytics 4 and HubSpot CRM attribution reports for a B2B SaaS client running multi channel ad campaigns?
2 real searches · 1 real-search pass
Google Analytics 4 attribution reporting attribution models data-driven last click documentation conversion paths cross-channel dimensionsGoogle ↗
OBSERVEDReason
HubSpot attribution reports original source latest source multi-touch attribution documentation tracking cookies UTM parametersGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Analytics 4 attribution reporting attribution models data-driven last click documentation conversion paths cross-channel dimensions Google ↗
HubSpot attribution reports original source latest source multi-touch attribution documentation tracking cookies UTM parameters Google ↗
- GA4 campaign URL builder and manual tagging guidance · support.google.com
- Get started with attribution · support.google.com
- Select attribution settings · support.google.com
- Understand attribution reporting · knowledge.hubspot.com
- Use campaign attribution reports · knowledge.hubspot.com
- Web traffic analytics · knowledge.hubspot.com
- Analyze individual campaign performance · knowledge.hubspot.com
- Traffic attribution data | Google Analytics | Google for Developers · developers.google.com
- More direct traffic in sources report than expected · knowledge.hubspot.com
- Understand Original and Latest traffic source properties · knowledge.hubspot.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 attribution reporting attribution models data-driven last click documentation conversion paths cross-channel dimensions OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
HubSpot attribution reports original source latest source multi-touch attribution documentation tracking cookies UTM parameters OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |