What are the best current benchmarks for measuring the success of a competitor brand audit in the tech sector?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the best current benchmarks for measuring the success of a competitor brand audit in the tech sector?
3 real searches · 1 real-search pass
2025 2026 B2B technology brand marketing benchmarks share of voice brand awareness consideration trust metrics reportGoogle ↗
OBSERVEDReason
2025 B2B tech marketing benchmark report brand measurement pipeline influence share of voiceGoogle ↗
OBSERVEDReason
brand audit measurement framework share of search share of voice brand awareness consideration NPS technology sector benchmarks 2025Google ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 2026 B2B technology brand marketing benchmarks share of voice brand awareness consideration trust metrics report Google ↗
2025 B2B tech marketing benchmark report brand measurement pipeline influence share of voice Google ↗
brand audit measurement framework share of search share of voice brand awareness consideration NPS technology sector benchmarks 2025 Google ↗
- 2025 Tech Marketing Benchmarks Survey: Brand Investment and Metric Insights · gartner.com
- 2025 Tech Marketing Benchmarks Survey: Contribution to Pipeline Insights · gartner.com
- 3Thinkrs. How to win influence in B2B tech 17 · 139808010.fs1.hubspotusercontent-eu1.net
- B2B Marketing Effectiveness Benchmark Report 2026 · theinsightcollective.com
- The Superpower Index 2025 | B2B Growth Report · insight.dentsu.com
- B2B Marketing Benchmarks · benchmarkit.ai
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 B2B technology brand marketing benchmarks share of voice brand awareness consideration trust metrics report OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 B2B tech marketing benchmark report brand measurement pipeline influence share of voice OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
brand audit measurement framework share of search share of voice brand awareness consideration NPS technology sector benchmarks 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |