Can you provide a standard data layer specification template for ecommerce site search queries and search result clicks to feed into GA4 enhanced measurement?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can you provide a standard data layer specification template for ecommerce site search queries and search result clicks to feed into GA4 enhanced measurement?
1 real search · 1 real-search pass
GA4 enhanced measurement view_search_results search query parameters official documentation site search event select_item ecommerce dataLayer Google Tag ManagerGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
GA4 enhanced measurement view_search_results search query parameters official documentation site search event select_item ecommerce dataLayer Google Tag Manager Google ↗
- Measure ecommerce | Google Analytics | Google for Developers · developers.google.com
- Measure ecommerce | Google Analytics | Google for Developers · developers.google.com
- Enhanced measurement events · support.google.com
- [GA4] Set up ecommerce events · support.google.com
Queries
1 queries · click a column to sort