Real ChatGPT answer · index seedhLu55EKEfxgcompleteMarketing and advertising · AI search and generative engine optimizationhowto
How can I set up custom event tracking in Google Analytics to see exactly how much traffic my small business site is getting from ChatGPT and Perplexity citations without breaking my tight marketing budget?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How can I set up custom event tracking in Google Analytics to see exactly how much traffic my small business site is getting from ChatGPT and Perplexity citations without breaking my tight marketing budget?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
GA4 identify AI traffic referrals ChatGPT Perplexity session source medium custom channel group documentation 2026 Google ↗
Google Analytics 4 create custom events Google Tag Manager outbound referral traffic acquisition report documentation Google ↗
- ChatGPT, Gemini and Perplexity traffic in GA4 · ai.iwis.io
- How to Track AI Traffic in GA4: ChatGPT, Perplexity, Gemini and More · citepoint.ai
- How to Track ChatGPT, Claude, Gemini and Perplexity in GA4 · itechguides.com
- Open Looker Studio · lookerstudio.google.com
- How to Track ChatGPT and Perplexity Traffic in GA4 · emargy.com
- Set up events | Google Analytics | Google for Developers · developers.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
GA4 identify AI traffic referrals ChatGPT Perplexity session source medium custom channel group documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 create custom events Google Tag Manager outbound referral traffic acquisition report documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |