How do I figure out the right cost per click bid for plumbing keywords in the Chicago market without wasting my entire marketing budget
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I figure out the right cost per click bid for plumbing keywords in the Chicago market without wasting my entire marketing budget
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 Google Ads plumbing keywords average cost per click Chicago local services benchmark Google Keyword Planner Google ↗
Google Ads keyword planner forecast bid estimates location targeting help maximize conversions bidding budget local services Google ↗
- Plumbing Services CPC in Chicago: $10.98 (2026) · ppcchief.com
- Google Ads CPC in Chicago (2026) · ppcchief.com
- Use Keyword Planner · support.google.com
- How to Find Keywords with Keyword Planner · business.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 Google Ads plumbing keywords average cost per click Chicago local services benchmark Google Keyword Planner OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Ads keyword planner forecast bid estimates location targeting help maximize conversions bidding budget local services OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |