Real ChatGPT answer · index seedgtwxHSSK5mscompleteMarketing and advertising · ad platformscommercial
How do I figure out which marketing channel deserves the credit for a purchase when customers click on both my Facebook ads and Google search ads?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I figure out which marketing channel deserves the credit for a purchase when customers click on both my Facebook ads and Google search ads?
1 real search · 1 real-search pass
Google Analytics 4 attribution models data-driven attribution cross-channel paid social paid search official documentation Meta Ads attribution limitations incrementality testingGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 attribution models data-driven attribution cross-channel paid social paid search official documentation Meta Ads attribution limitations incrementality testing Google ↗
- Change the reporting attribution model for key events · support.google.com
- Get started with attribution · support.google.com
- How to attribute credit for key events · support.google.com
Queries
1 queries · click a column to sort