Real ChatGPT answer · index seedgs9suWFzHgQcompleteMarketing and advertising · AI search and generative engine optimizationinformational
As a technical SEO lead, I am trying to understand how passage ranking in generative engines differs from traditional Google passage indexing algorithms.
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
As a technical SEO lead, I am trying to understand how passage ranking in generative engines differs from traditional Google passage indexing algorithms.
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Search Central passage ranking passages page ranking system official documentation how passage ranking works Google ↗
generative engine optimization retrieval passages chunks embeddings reranking RAG research paper 2024 Google ↗
- A Guide to Google Search Ranking Systems | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google confirms it doesn't index passages separately · searchengineland.com
- 2 Related Work · aclanthology.org
- How Does Generative Retrieval Scale to Millions of Passages? · aclanthology.org
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.cn
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central passage ranking passages page ranking system official documentation how passage ranking works OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
generative engine optimization retrieval passages chunks embeddings reranking RAG research paper 2024 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |