Real ChatGPT answer · index seedgs3ZBfFQTHccompleteMarketing and advertising · ad platformscomparison
When building an Apple Search Ads keyword strategy for our local tutoring app, is it better to target neighborhood names or broad subjects like math help?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
When building an Apple Search Ads keyword strategy for our local tutoring app, is it better to target neighborhood names or broad subjects like math help?
1 real search · 1 real-search pass
Apple Search Ads keyword strategy exact match broad match search match official documentation keyword best practices local app marketingGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Apple Search Ads keyword strategy exact match broad match search match official documentation keyword best practices local app marketing Google ↗
- Ad Groups · developer.apple.com
- Add and Manage Keywords - Help · ads.apple.com
- Campaign Structure - Best Practices · ads.apple.com
- Keywords - Best Practices · ads.apple.com