Real ChatGPT answer · index seedgi5ddPsxff4completeMarketing and advertising · AI search and generative engine optimizationcommercial
We want to move beyond basic keyword rankings to measure generative AI ROI across our entire digital marketing channel mix.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We want to move beyond basic keyword rankings to measure generative AI ROI across our entire digital marketing channel mix.
3 real searches · 1 real-search pass
2026 generative AI marketing measurement ROI attribution AI search visibility cross-channel incrementality researchGoogle ↗
OBSERVEDReason
Google Analytics 4 attribution data-driven attribution official documentation conversionsGoogle ↗
OBSERVEDReason
IAB measurement incrementality marketing attribution AI search measurement 2025Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 generative AI marketing measurement ROI attribution AI search visibility cross-channel incrementality research Google ↗
Google Analytics 4 attribution data-driven attribution official documentation conversions Google ↗
IAB measurement incrementality marketing attribution AI search measurement 2025 Google ↗
- Get started with attribution · support.google.com
- IAB - State of Data 2026: The AI-Powered Measurement Transformation · iab.com
- Project Eidos · iab.com
- The State of Unified Marketing Measurement 2026 · winterberrygroup.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 generative AI marketing measurement ROI attribution AI search visibility cross-channel incrementality research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 attribution data-driven attribution official documentation conversions OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
IAB measurement incrementality marketing attribution AI search measurement 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |