What does lost IS budget mean compared to rank, and how do these low impression share errors impact my small business advertising goals?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What does lost IS budget mean compared to rank, and how do these low impression share errors impact my small business advertising goals?
1 real search · 1 real-search pass
Google Ads Search impression share lost budget lost rank definitions Ad Rank auction official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Ads Search impression share lost budget lost rank definitions Ad Rank auction official documentation Google ↗
- Get impression share data · support.google.com
- Metrics | Google Ads API | Google for Developers · developers.google.com