Real ChatGPT answer · index seedgB14WEcyLsEcompleteMarketing and advertising · AI search and generative engine optimizationinformational
how do search engines like perplexity decide which sources to trust and cite when generating answers for users asking about complex financial services
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
how do search engines like perplexity decide which sources to trust and cite when generating answers for users asking about complex financial services
3 real searches · 1 real-search pass
Perplexity help center how sources citations search answers source selection ranking citationsGoogle ↗
OBSERVEDReason
Google Search Central helpful reliable people-first content E-E-A-T YMYL financial topicsGoogle ↗
OBSERVEDOther / navigational
Bing Webmaster guidelines search ranking quality credibility financial YMYL sourcesGoogle ↗
OBSERVEDOther / navigational
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Perplexity help center how sources citations search answers source selection ranking citations Google ↗
Google Search Central helpful reliable people-first content E-E-A-T YMYL financial topics Google ↗
Bing Webmaster guidelines search ranking quality credibility financial YMYL sources Google ↗
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
- What is Pro Search? · perplexity.ai
- Perplexity Search | Accurate, Cited AI Answers for Every Question · perplexity.ai
- How Bing delivers search results · support.microsoft.com
- The primary parameters Bing uses to rank pages in search results, in general order of importance, are: · cdn-dynmedia-1.microsoft.com
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google Search Essentials (formerly Webmaster Guidelines) | Google Search Central | Documentation | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Perplexity help center how sources citations search answers source selection ranking citations OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Central helpful reliable people-first content E-E-A-T YMYL financial topics OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Bing Webmaster guidelines search ranking quality credibility financial YMYL sources OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |