Real ChatGPT answer · index seedfxVt2MOLWz0completeMarketing and advertising · AI search and generative engine optimizationcommercial
We need to pitch a generative engine optimization strategy to our board of directors at 2 PM, what are the most convincing statistics I can cite?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We need to pitch a generative engine optimization strategy to our board of directors at 2 PM, what are the most convincing statistics I can cite?
4 real searches · 1 real-search pass
2025 2026 generative AI search usage consumer statistics AI search referral traffic ecommerce purchase research studyGoogle ↗
OBSERVEDReason
GEO generative engine optimization study citation visibility statistics Princeton 2024 paper 40% visibilityGoogle ↗
OBSERVEDReason
2025 AI search adoption statistics consumers use ChatGPT search Google AI Overviews surveyGoogle ↗
OBSERVEDReason
2025 AI search traffic conversion rate compared organic search referral studyGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (4)
Classes come from the query-classifier (a local Laya model). 4 of 4 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT4 real searches · gpt-6
2025 2026 generative AI search usage consumer statistics AI search referral traffic ecommerce purchase research study Google ↗
GEO generative engine optimization study citation visibility statistics Princeton 2024 paper 40% visibility Google ↗
2025 AI search adoption statistics consumers use ChatGPT search Google AI Overviews survey Google ↗
2025 AI search traffic conversion rate compared organic search referral study Google ↗
- AI-referred US shoppers browse longer, spend more per visit, data shows · reuters.com
- ChatGPT traffic analysis: Insights from 17 months of clickstream data · semrush.com
- GEO: Generative Engine Optimization · collaborate.princeton.edu
- Who wins when AI does the shopping? New evidence on agentic commerce · mckinsey.com
- How Americans feel about AI summaries in search results · pewresearch.org
- Gartner Survey Finds Only One-Third of Consumers Say GenAI Rivals Search Engines; Marketers Must Optimize for Both AI-Driven and Traditional Search · gartner.com
- Gartner Survey Finds Only One-Third of Consumers Say GenAI Rivals Search Engines; Marketers Must Optimize for Both AI-Driven and Traditional Search · gcom.pdo.aws.gartner.com
- Gartner Survey Finds 53% of Consumers Distrust AI-Powered Search Results · gartner.com
Queries
4 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 2026 generative AI search usage consumer statistics AI search referral traffic ecommerce purchase research study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GEO generative engine optimization study citation visibility statistics Princeton 2024 paper 40% visibility OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 AI search adoption statistics consumers use ChatGPT search Google AI Overviews survey OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 AI search traffic conversion rate compared organic search referral study OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |