I need to present the pros and cons of PPC versus organic search to my board in two hours, what are the key data points I should use?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I need to present the pros and cons of PPC versus organic search to my board in two hours, what are the key data points I should use?
3 real searches · 1 real-search pass
2025 paid search benchmarks average cost per click conversion rate industry Google Ads benchmark WordStream 2025Google ↗
OBSERVEDComparison
organic search click through rate study 2024 2025 Google zero click search SparkToro SimilarwebGoogle ↗
OBSERVEDReason
Google search central SEO how long changes take months officialGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 paid search benchmarks average cost per click conversion rate industry Google Ads benchmark WordStream 2025 Google ↗
organic search click through rate study 2024 2025 Google zero click search SparkToro Similarweb Google ↗
Google search central SEO how long changes take months official Google ↗
- Digital Benchmarks by Industry: PPC · wordstream.com
- Google Ads Benchmarks 2026: Competitive Data & Insights for Every Industry · wordstream.com
- Google zero-click searches reach 68% in early 2026: Study · searchengineland.com
- Google Search's Core Updates | Google Search Central | Documentation | Google for Developers · developers.google.cn
- SEO Starter Guide: The Basics | Google Search Central | Documentation | Google for Developers · developers.google.cn
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 paid search benchmarks average cost per click conversion rate industry Google Ads benchmark WordStream 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
organic search click through rate study 2024 2025 Google zero click search SparkToro Similarweb OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google search central SEO how long changes take months official OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |