Real ChatGPT answer · index seedfle7Lgrt3mkcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Can I use ChatGPT to recover from branded keyword loss caused by AI answer boxes taking up the top of search results?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Can I use ChatGPT to recover from branded keyword loss caused by AI answer boxes taking up the top of search results?
3 real searches · 1 real-search pass
Google AI Overviews impact organic click through rate branded searches 2025 studyGoogle ↗
OBSERVEDReason
Google Search Central AI features guidance AI Overviews SEO content site ownersGoogle ↗
OBSERVEDOther / navigational
2025 study AI Overviews branded search traffic click through rates zero click searchesGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google AI Overviews impact organic click through rate branded searches 2025 study Google ↗
Google Search Central AI features guidance AI Overviews SEO content site owners Google ↗
2025 study AI Overviews branded search traffic click through rates zero click searches Google ↗
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- Google's Guide to Optimizing for Generative AI Features on Google Search | Google Search Central | Documentation | Google for Developers · developers.google.com
- AI Features and Your Website | Google Search Central | Documentation | Google for Developers · developers.google.com
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- Semrush Report: AI Overviews’ Impact on Search in 2025 · semrush.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google AI Overviews impact organic click through rate branded searches 2025 study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Central AI features guidance AI Overviews SEO content site owners OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
2025 study AI Overviews branded search traffic click through rates zero click searches OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |