What are the current average podcast ad rates per thousand downloads on independent networks versus programmatic platforms this year
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current average podcast ad rates per thousand downloads on independent networks versus programmatic platforms this year
1 real search · 1 real-search pass
2026 podcast advertising CPM rates independent podcast networks programmatic advertising CPM benchmarks host-read dynamically insertedGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 podcast advertising CPM rates independent podcast networks programmatic advertising CPM benchmarks host-read dynamically inserted Google ↗
- The best podcast advertising platforms and networks in 2026 · acast.com
- Podcast Advertising Rates 2027: CPM Costs by Format · adopter.media
- Podcast Advertising Rates 2026: CPM Benchmarks by Format · castos.com
- Podcast CPM rates 2026: current ad benchmarks · podderapp.com
- Media Rates & CPM Benchmarks Library (July 2026) — Global + India · newmediafellows.com