What are the current industry standards for measuring podcast download stats compared to total unique listeners per episode?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current industry standards for measuring podcast download stats compared to total unique listeners per episode?
3 real searches · 1 real-search pass
IAB Tech Lab Podcast Measurement Guidelines 2.2 downloads audience unique listeners episode standards 2025 2026Google ↗
OBSERVEDReason
Apple Podcasts Connect analytics unique listeners engaged listeners downloads definition episodeGoogle ↗
OBSERVEDReason
Spotify for Creators podcast metrics streams downloads audience unique listeners definitionGoogle ↗
OBSERVEDDefinition
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
IAB Tech Lab Podcast Measurement Guidelines 2.2 downloads audience unique listeners episode standards 2025 2026 Google ↗
Apple Podcasts Connect analytics unique listeners engaged listeners downloads definition episode Google ↗
Spotify for Creators podcast metrics streams downloads audience unique listeners definition Google ↗
- Podcast Measurement Technical Guidelines · iabtechlab.com
- Clarifying Podcast Measurement Today and Preparing for Tomorrow · iabtechlab.com
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com
- Final_PodcastMeasurement_v2.2.docx · iabtechlab.com
- Introducing a New Standard for Podcast Plays and Upgraded Creator Analytics Experience · newsroom.spotify.com
- Analytics glossary · support.spotify.com
- Analytics · podcasters.apple.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
IAB Tech Lab Podcast Measurement Guidelines 2.2 downloads audience unique listeners episode standards 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Apple Podcasts Connect analytics unique listeners engaged listeners downloads definition episode OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Spotify for Creators podcast metrics streams downloads audience unique listeners definition OBSERVED | Google ↗ AI Mode ↗ | — | Definition | — | — | 1x of 1 |