How much does Instacart actually mark up grocery items compared to shopping in store at Kroger, and is it still worth it with a coupon?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How much does Instacart actually mark up grocery items compared to shopping in store at Kroger, and is it still worth it with a coupon?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Instacart Kroger in-store prices markup pricing policy retailer sets prices 2026 Google ↗
Kroger Instacart pricing higher than in store markup comparison fees coupons Kroger digital coupons Instacart Google ↗
- Delivery FAQs · kroger.com
- Instacart Help Center · instacart.com
- The Truth About Pricing Tests on Instacart · company.instacart.com
- Instacart Help Center · instacart.com
- Delivery FAQs · kroger.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Instacart Kroger in-store prices markup pricing policy retailer sets prices 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Kroger Instacart pricing higher than in store markup comparison fees coupons Kroger digital coupons Instacart OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |