Real ChatGPT answer · index seedfLCnFmB9Gt4completeMarketing and advertising · AI search and generative engine optimizationinformational
My local accounting firm lost half its organic leads to search engine AI summaries. Where should I shift my digital marketing budget now?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
My local accounting firm lost half its organic leads to search engine AI summaries. Where should I shift my digital marketing budget now?
1 real search · 1 real-search pass
2026 Google AI Overviews impact organic clicks local businesses search advertising SEO accounting firms AI search visibility studyGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 Google AI Overviews impact organic clicks local businesses search advertising SEO accounting firms AI search visibility study Google ↗
- Business websites dominate Gemini citations in local AI search: Study · searchengineland.com
- What’s Ranking in Local Search: 2026 · synup.com
- AI Overviews are expanding across commercial intent search [Study] · semrush.com