How much do reviews and Google Business Profile optimization matter compared to traditional local SEO ranking factors today?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How much do reviews and Google Business Profile optimization matter compared to traditional local SEO ranking factors today?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
2026 local SEO ranking factors reviews Google Business Profile optimization traditional organic ranking factors survey Whitespark BrightLocal Google ↗
Google Business Profile local ranking relevance distance prominence reviews Google official help Google ↗
- Whitespark's Official 2026 Local Search Ranking Factors Report: Your ultimate guide to local SEO success in 2026! · whitespark.ca
- Google's Local Algorithm and Local Ranking Factors · brightlocal.com
- Tips to improve your local ranking on Google · support.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 local SEO ranking factors reviews Google Business Profile optimization traditional organic ranking factors survey Whitespark BrightLocal OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Business Profile local ranking relevance distance prominence reviews Google official help OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |