How do I figure out if direct mail marketing actually works for local retail stores in Austin or if it is a waste of money
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I figure out if direct mail marketing actually works for local retail stores in Austin or if it is a waste of money
1 real search · 1 real-search pass
USPS Every Door Direct Mail retail eligibility postage pricing tracking campaign measurement unique QR code coupon holdout test direct mail incrementalityGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
USPS Every Door Direct Mail retail eligibility postage pricing tracking campaign measurement unique QR code coupon holdout test direct mail incrementality Google ↗
- Every Door Direct Mail (EDDM) - Targeted Mail Marketing · usps.com
- Every Door Direct Mail® (EDDM®) · postalpro.usps.com
- Effective Direct Mail: A/B Testing & Incrementality · measured.com
- The Power of Data-Driven Direct Mail · uspsdelivers.com
- faq.usps.com · faq.usps.com
- Direct Mail Measurement and Attribution · uspsdelivers.com