I keep hearing about Google Analytics 4, but is it really that much better than the old Universal Analytics for tracking local service leads, or should I use a different tool?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I keep hearing about Google Analytics 4, but is it really that much better than the old Universal Analytics for tracking local service leads, or should I use a different tool?
3 real searches · 1 real-search pass
Google Analytics 4 key events enhanced measurement Google Ads offline conversion imports official documentation local lead generation call trackingGoogle ↗
OBSERVEDInstruction
CallRail Google Analytics 4 integration call tracking lead attribution officialGoogle ↗
OBSERVEDComparison
WhatConverts GA4 integration call tracking form tracking officialGoogle ↗
OBSERVEDYes / no
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 key events enhanced measurement Google Ads offline conversion imports official documentation local lead generation call tracking Google ↗
CallRail Google Analytics 4 integration call tracking lead attribution official Google ↗
WhatConverts GA4 integration call tracking form tracking official Google ↗
- Configure the Google tag for enhanced conversions for leads - Google Ads Help · business.google.com
- Manage offline conversions | Google Ads API | Google for Developers · developers.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 key events enhanced measurement Google Ads offline conversion imports official documentation local lead generation call tracking OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
CallRail Google Analytics 4 integration call tracking lead attribution official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
WhatConverts GA4 integration call tracking form tracking official OBSERVED | Google ↗ AI Mode ↗ | — | Yes / no | — | — | 1x of 1 |