What went wrong with my GA4 ecommerce setup if my add to cart events are tracking twice on every click?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What went wrong with my GA4 ecommerce setup if my add to cart events are tracking twice on every click?
1 real search · 1 real-search pass
GA4 add_to_cart event fires twice duplicate Google Tag Manager ecommerce debugging official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model).
Searches and sources
ChatGPT1 real searches · gpt-6
GA4 add_to_cart event fires twice duplicate Google Tag Manager ecommerce debugging official documentation Google ↗
- Validate your ecommerce setup (gtag.js) | Google Analytics | Google for Developers · developers.google.com
- [GA4] Set up ecommerce events · support.google.com
- Recommended events | Google Analytics | Google for Developers · developers.google.com
- Measure ecommerce | Google Analytics | Google for Developers · developers.google.com