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How do automated citation cleanup services like BrightLocal compare to doing manual NAP updates when moving my small consulting office to a new address?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
How do automated citation cleanup services like BrightLocal compare to doing manual NAP updates when moving my small consulting office to a new address?
2 real searches · 1 real-search pass
BrightLocal citation builder citation tracker features pricing manual citation cleanup business address changeGoogle ↗
OBSERVEDOther / navigational
Google Business Profile move business address update guidelines local citations NAP consistencyGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational100%ComparisonConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
BrightLocal citation builder citation tracker features pricing manual citation cleanup business address change Google ↗
Google Business Profile move business address update guidelines local citations NAP consistency Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
BrightLocal citation builder citation tracker features pricing manual citation cleanup business address change
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
Google Business Profile move business address update guidelines local citations NAP consistency
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1