Real ChatGPT answer · index seeddmu1hXK1Mr0completeMarketing and advertising · AI search and generative engine optimizationhowto
Help me figure out why my blog posts are losing branded keyword traffic since generative AI search overviews started rolling out everywhere
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Help me figure out why my blog posts are losing branded keyword traffic since generative AI search overviews started rolling out everywhere
3 real searches · 1 real-search pass
Google AI Overviews impact organic click-through rates branded search traffic study 2025 2026Google ↗
OBSERVEDReason
Google Search Console branded queries AI Overviews measurement documentation 2026Google ↗
OBSERVEDOther / navigational
Google AI Overviews publisher traffic study branded queries zero click search 2025Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google AI Overviews impact organic click-through rates branded search traffic study 2025 2026 Google ↗
Google Search Console branded queries AI Overviews measurement documentation 2026 Google ↗
Google AI Overviews publisher traffic study branded queries zero click search 2025 Google ↗
- AI Overviews Currently Appear for 83% of Branded Searches · ahrefs.com
- Google AI Overviews drive 61% drop in organic CTR, 68% in paid · searchengineland.com
- AIO Impact on Google CTR: 2026 Update · seerinteractive.com
- Introducing the branded queries filter in Search Console | Google Search Central Blog | Google for Developers · developers.google.com
- AI in Search: Driving more queries and higher quality clicks · blog.google
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google AI Overviews impact organic click-through rates branded search traffic study 2025 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Console branded queries AI Overviews measurement documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Google AI Overviews publisher traffic study branded queries zero click search 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |