Real ChatGPT answer · index seeddibZlwMyAt0completeMarketing and advertising · AI search and generative engine optimizationhowto
What is the best framework for calculating the return on investment on generative AI tools when I am spending hours every week prompting them for our ad campaigns?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the best framework for calculating the return on investment on generative AI tools when I am spending hours every week prompting them for our ad campaigns?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
generative AI marketing ROI measurement framework productivity time savings campaign performance incremental lift advertising research 2025 Google ↗
NIST AI risk management framework generative AI measurement costs human oversight evaluation Google ↗
- Rethink ROI with AI-powered measurement · thinkwithgoogle.com
- Demand Gen Uplift Experiments · business.google.com
- AI Risk Management Framework · nist.gov
- Artificial Intelligence Risk Management Framework: Generative Artificial Intelligence Profile · nvlpubs.nist.gov
- Return on AI (RoAI): A framework for assessing AI investments in the marketing organization | Journal of the Academy of Marketing Science · link.springer.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
generative AI marketing ROI measurement framework productivity time savings campaign performance incremental lift advertising research 2025 OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
NIST AI risk management framework generative AI measurement costs human oversight evaluation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |