Real ChatGPT answer · index seedddBGAenGDXYcompleteMarketing and advertising · marketing agenciescommercial
Who are the industry leaders in setting up agency KPIs for remote first creative teams where output is measured by impact rather than hours
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Who are the industry leaders in setting up agency KPIs for remote first creative teams where output is measured by impact rather than hours
3 real searches · 1 real-search pass
leading agency operations consultants KPI frameworks creative agencies David C Baker Karl Sakas agency metrics outcome based performanceGoogle ↗
OBSERVEDConsequence
remote first company performance management outcomes metrics creative teams GitLab handbook Basecamp Shape UpGoogle ↗
OBSERVEDConsequence
agency KPI client impact creative effectiveness measurement IPA effectiveness awards framework WARCGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
leading agency operations consultants KPI frameworks creative agencies David C Baker Karl Sakas agency metrics outcome based performance Google ↗
remote first company performance management outcomes metrics creative teams GitLab handbook Basecamp Shape Up Google ↗
agency KPI client impact creative effectiveness measurement IPA effectiveness awards framework WARC Google ↗
- David C. Baker · davidcbaker.com
- Parakeeto · parakeeto.com
- Sakas & Company · sakasandcompany.com
- Agency Management Institute · agencymanagementinstitute.com
- Win Without Pitching · winwithoutpitching.com
- The phases of remote adaptation · handbook.gitlab.com
- Measurement Clarity · handbook.gitlab.com
- IPA · ipa.co.uk
- IPA Effectiveness Awards · warc.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
leading agency operations consultants KPI frameworks creative agencies David C Baker Karl Sakas agency metrics outcome based performance OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
remote first company performance management outcomes metrics creative teams GitLab handbook Basecamp Shape Up OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 | |
agency KPI client impact creative effectiveness measurement IPA effectiveness awards framework WARC OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |