How does 6abc attribution reporting handle cross device customer journeys for retail shoppers who see our broadcast ad before buying online
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How does 6abc attribution reporting handle cross device customer journeys for retail shoppers who see our broadcast ad before buying online
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
6abc attribution reporting cross device broadcast advertising retail online purchase measurement methodology Google ↗
6abc audience attribution measurement cross-device attribution broadcast TV online sales retail Google ↗
- Approach to Linear TV Attribution · help.innovid.com
- IAB/MRC Retail Media Measurement Guidelines · iab.com
- Attribution · iab.com
- About 6abc/WPVI Management · 6abc.com
- TV & Streaming Campaign Reporting & Attribution · comcastadvertising.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
6abc attribution reporting cross device broadcast advertising retail online purchase measurement methodology OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
6abc audience attribution measurement cross-device attribution broadcast TV online sales retail OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |