Real ChatGPT answer · index seeddELAA38y9B8completeMarketing and advertising · influencer marketingcommercial
What are the best attribution models to measure the actual ROI of a sponsored podcast segment hosted by a mid-tier creator?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the best attribution models to measure the actual ROI of a sponsored podcast segment hosted by a mid-tier creator?
1 real search · 1 real-search pass
podcast advertising attribution incrementality measurement geo holdout post purchase survey best practices IAB podcast measurement guidelinesGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
podcast advertising attribution incrementality measurement geo holdout post purchase survey best practices IAB podcast measurement guidelines Google ↗
- Official website · podscribe.com
- Official website · magellan.ai
- Official website · ads.spotify.com
- Official website · analytics.google.com
- Podcast Measurement Technical Guidelines · prod-backup.iabtechlab.com
- iab. Digital Audio Measurement Guide · iab.com
- Podcast-Technical-Measurement/PTM-Guidelines_v2.3.md at main · IABTechLab/Podcast-Technical-Measurement · github.com