Real ChatGPT answer · index seeddCVqxGt7MOAcompleteMarketing and advertising · ad platformsinformational
How do I choose between exact match and search match when planning an Apple Search Ads campaign for a new mobile application?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How do I choose between exact match and search match when planning an Apple Search Ads campaign for a new mobile application?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Apple Ads keyword match types exact match search match broad match official documentation Google ↗
Apple Ads campaign structure discovery search match exact match new app best practices Google ↗
- Understand Match Types - Help · ads.apple.com
- Keywords - Best Practices · ads.apple.com
- Ad Groups · developer.apple.com
- Campaign Structure - Best Practices · ads.apple.com
- Structure Campaigns - Help · ads.apple.com
- Manual Bidding - Best Practices · ads.apple.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Apple Ads keyword match types exact match search match broad match official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
Apple Ads campaign structure discovery search match exact match new app best practices OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 |