I am choosing between two brand color palettes for my organic skincare line today, and I need to know if pastel tones perform better in digital ads than bold primary colors according to current marketing studies.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I am choosing between two brand color palettes for my organic skincare line today, and I need to know if pastel tones perform better in digital ads than bold primary colors according to current marketing studies.
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
academic studies color in advertising hue saturation brightness pastel colors bold primary colors digital ads performance 2026 Google ↗
2024 2025 marketing research color palette pastel vs bold colors digital advertising ad performance consumer response study Google ↗
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy - Lauren I. Labrecque, Stefanie Sohn, Barbara Seegebarth, Christy Ashley, 2025 · doi.org
- Color Me Effective: The Impact of Color Saturation on Perceptions of Potency and Product Efficacy - Lauren I. Labrecque, Stefanie Sohn, Barbara Seegebarth, Christy Ashley, 2025 · journals.sagepub.com
- More saturated, better Performance: How color saturation affects product performance perception · sciencedirect.com
- Color in web banner advertising: The influence of analogous and complementary colors on attitude and purchase intention · sciencedirect.com
- Color in web banner advertising: the influence of analogous and complementary colors on attitude and purchase intention · ciencia.ucp.pt
- Color Is Key To Improving Campaign Performance, VidMob Study Finds 08/09/2022 · mediapost.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
academic studies color in advertising hue saturation brightness pastel colors bold primary colors digital ads performance 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2024 2025 marketing research color palette pastel vs bold colors digital advertising ad performance consumer response study OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |