What factors are driving the massive cost increases in enterprise automation platforms this year, and how do smaller B2B firms afford tools like Marketo?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What factors are driving the massive cost increases in enterprise automation platforms this year, and how do smaller B2B firms afford tools like Marketo?
3 real searches · 1 real-search pass
2026 enterprise marketing automation software pricing increases AI pricing SaaS contracts Adobe Marketo Engage pricing changesGoogle ↗
OBSERVED
Adobe Marketo Engage pricing packaging 2026 database size contacts pricing officialGoogle ↗
OBSERVED
2026 SaaS enterprise software price increases AI infrastructure costs data integration cybersecurity compliance reportGoogle ↗
OBSERVED
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
Classifying 3 queries…
Searches and sources
ChatGPT3 real searches · gpt-6
2026 enterprise marketing automation software pricing increases AI pricing SaaS contracts Adobe Marketo Engage pricing changes Google ↗
Adobe Marketo Engage pricing packaging 2026 database size contacts pricing official Google ↗
2026 SaaS enterprise software price increases AI infrastructure costs data integration cybersecurity compliance report Google ↗
- AI's Share of IT Budgets Is Rising Fast in 2026 · bcg.com
- SaaS price hikes put CIOs’ budgets in a bind · cio.com
- Marketo Engage: Pricing and Packaging · business.adobe.com
- Adobe Marketo Engage · helpx.adobe.com
- Explore HubSpot · hubspot.com
- Explore ActiveCampaign · activecampaign.com
- Explore Brevo · brevo.com
- Explore Customer.io · customer.io
- 2026 SaaS Contract Benchmark Report · commonpaper.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 enterprise marketing automation software pricing increases AI pricing SaaS contracts Adobe Marketo Engage pricing changes OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
Adobe Marketo Engage pricing packaging 2026 database size contacts pricing official OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 | |
2026 SaaS enterprise software price increases AI infrastructure costs data integration cybersecurity compliance report OBSERVED | Google ↗ AI Mode ↗ | — | — | — | — | 1x of 1 |