Real ChatGPT answer · index seedcvRgsl9nqGMcompleteMarketing and advertising · AI search and generative engine optimizationcomparison

What is the actual return on investment for hiring an agency specializing in zero-click search and generative engine optimization?

ChatGPTgpt-63 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
What is the actual return on investment for hiring an agency specializing in zero-click search and generative engine optimization?
3 real searches · 1 real-search pass
2025 generative engine optimization GEO ROI study AI search referral traffic conversion rates zero click search researchGoogle ↗
OBSERVEDReason
2025 zero click search statistics Google AI Overviews organic clicks study SparkToro DatosGoogle ↗
OBSERVEDReason
GEO agency pricing monthly retainer generative engine optimization 2025 measurement limitationsGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigationalComparisonConsequenceReason100%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
2025 generative engine optimization GEO ROI study AI search referral traffic conversion rates zero click search research Google ↗
2025 zero click search statistics Google AI Overviews organic clicks study SparkToro Datos Google ↗
GEO agency pricing monthly retainer generative engine optimization 2025 measurement limitations Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
2025 generative engine optimization GEO ROI study AI search referral traffic conversion rates zero click search research
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
2025 zero click search statistics Google AI Overviews organic clicks study SparkToro Datos
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
GEO agency pricing monthly retainer generative engine optimization 2025 measurement limitations
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1