Real ChatGPT answer · index seedcvRgsl9nqGMcompleteMarketing and advertising · AI search and generative engine optimizationcomparison
What is the actual return on investment for hiring an agency specializing in zero-click search and generative engine optimization?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What is the actual return on investment for hiring an agency specializing in zero-click search and generative engine optimization?
3 real searches · 1 real-search pass
2025 generative engine optimization GEO ROI study AI search referral traffic conversion rates zero click search researchGoogle ↗
OBSERVEDReason
2025 zero click search statistics Google AI Overviews organic clicks study SparkToro DatosGoogle ↗
OBSERVEDReason
GEO agency pricing monthly retainer generative engine optimization 2025 measurement limitationsGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2025 generative engine optimization GEO ROI study AI search referral traffic conversion rates zero click search research Google ↗
2025 zero click search statistics Google AI Overviews organic clicks study SparkToro Datos Google ↗
GEO agency pricing monthly retainer generative engine optimization 2025 measurement limitations Google ↗
- Google zero-click searches reach 68% in early 2026: Study · searchengineland.com
- Zero-click searches rise, organic clicks dip: Report · searchengineland.com
- Semrush Report: AI Overviews’ Impact on Search in 2025 · semrush.com
- Semrush Report: AI Overviews’ Impact on Search in 2025 · semrush.com
- GEO & AEO Pricing Statistics: 2026 Report · firstpagesage.com
- Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools · news.adobe.com
- Retail # AI Conversion 31% Higher This Holiday Se · business.adobe.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2025 generative engine optimization GEO ROI study AI search referral traffic conversion rates zero click search research OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
2025 zero click search statistics Google AI Overviews organic clicks study SparkToro Datos OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
GEO agency pricing monthly retainer generative engine optimization 2025 measurement limitations OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |