Real ChatGPT answer · index seedcsJhR8EdIVwcompleteMarketing and advertising · content marketinghowto
What are the current best practices for structuring headings and subheadings so LLMs properly understand and quote our company's research?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
What are the current best practices for structuring headings and subheadings so LLMs properly understand and quote our company's research?
3 real searches · 1 real-search pass
2026 best practices structure headings subheadings research content LLM retrieval citations answer engines SEO semantic HTML headingsGoogle ↗
OBSERVEDInstruction
Google Search Central helpful reliable people-first content headings structured data documentationGoogle ↗
OBSERVEDOther / navigational
W3C WAI headings semantic structure accessibility h1 h2 h3Google ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
2026 best practices structure headings subheadings research content LLM retrieval citations answer engines SEO semantic HTML headings Google ↗
Google Search Central helpful reliable people-first content headings structured data documentation Google ↗
W3C WAI headings semantic structure accessibility h1 h2 h3 Google ↗
- Creating Helpful, Reliable, People-First Content | Google Search Central | Documentation | Google for Developers · developers.google.com
- Headings and paragraphs - Learn web development · developer.mozilla.org
- Headings | Web Accessibility Initiative (WAI) · w3.org
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
2026 best practices structure headings subheadings research content LLM retrieval citations answer engines SEO semantic HTML headings OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Search Central helpful reliable people-first content headings structured data documentation OBSERVED | Google ↗ AI Mode ↗ | — | Other / navigational | — | — | 1x of 1 | |
W3C WAI headings semantic structure accessibility h1 h2 h3 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |