How much do podcasters actually make per thousand downloads nowadays, and are host read ads still paying significantly better than automated programmatic ads?
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
How much do podcasters actually make per thousand downloads nowadays, and are host read ads still paying significantly better than automated programmatic ads?
1 real search · 1 real-search pass
2026 podcast advertising CPM rates host-read ads programmatic CPM downloads industry benchmarksGoogle ↗
OBSERVEDComparison
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
2026 podcast advertising CPM rates host-read ads programmatic CPM downloads industry benchmarks Google ↗
- Guide To Podcast Sponsorship Rates in 2026 · shopify.com
- Podcast advertising CPM: the 2026 benchmarks · podderapp.com
- Podcast CPM rates 2026: current ad benchmarks · podderapp.com