Real ChatGPT answer · index seedb5m3naqTY3scompleteMarketing and advertising · AI search and generative engine optimizationcomparison
Measuring generative AI ROI on a shoestring budget using only free Google Analytics and basic spreadsheet tracking methods
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Measuring generative AI ROI on a shoestring budget using only free Google Analytics and basic spreadsheet tracking methods
3 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Google Analytics 4 key events reports Explorations official documentation 2026 Google ↗
Google Analytics 4 UTM campaign URL parameters official documentation Google ↗
Google Sheets function documentation SUM AVERAGE official Google ↗
- Google Analytics 4 · analytics.google.com
- Google Sheets · sheets.google.com
- GA4 UTM documentation · support.google.com
- GA4 Explorations guide · support.google.com
- Campaign URL Builder · ga-dev-tools.google
- URL builders: Collect campaign data with custom URLs · support.google.com
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Analytics 4 key events reports Explorations official documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Analytics 4 UTM campaign URL parameters official documentation OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Sheets function documentation SUM AVERAGE official OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 |