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How do I fix attribution reporting in HubSpot when deals are closing with direct traffic as the source even though they clearly came from our paid LinkedIn campaigns?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
How do I fix attribution reporting in HubSpot when deals are closing with direct traffic as the source even though they clearly came from our paid LinkedIn campaigns?
2 real searches · 1 real-search pass
HubSpot original traffic source direct traffic UTM parameters LinkedIn ads attribution documentationGoogle ↗
OBSERVEDReason
HubSpot traffic analytics attribution direct traffic tracking cookies cross-domain tracking UTM documentationGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigationalComparisonConsequenceReason100%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
HubSpot original traffic source direct traffic UTM parameters LinkedIn ads attribution documentation Google ↗
HubSpot traffic analytics attribution direct traffic tracking cookies cross-domain tracking UTM documentation Google ↗
  1. Ad tracking in HubSpot · knowledge.hubspot.com
  2. Set up site tracking in HubSpot · knowledge.hubspot.com
  3. Set up site tracking in HubSpot · knowledge.hubspot.com
  4. Understand HubSpot's traffic sources in the web traffic analysis tool · knowledge.hubspot.com

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
HubSpot original traffic source direct traffic UTM parameters LinkedIn ads attribution documentation
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
HubSpot traffic analytics attribution direct traffic tracking cookies cross-domain tracking UTM documentation
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1