I need to justify cutting our PPC budget to fund a long-term organic search campaign during today's executive meeting
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
I need to justify cutting our PPC budget to fund a long-term organic search campaign during today's executive meeting
3 real searches · 1 real-search pass
Google Search Central SEO starter guide helpful reliable people first content technical SEO organic search officialGoogle ↗
OBSERVEDInstruction
Google Ads cost per click auction competition official Google Ads helpGoogle ↗
OBSERVEDComparison
BrightEdge organic search share traffic study 2024 organic search trafficGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (3)
Classes come from the query-classifier (a local Laya model). 2 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT3 real searches · gpt-6
Queries
3 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Central SEO starter guide helpful reliable people first content technical SEO organic search official OBSERVED | Google ↗ AI Mode ↗ | — | Instruction | — | — | 1x of 1 | |
Google Ads cost per click auction competition official Google Ads help OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 | |
BrightEdge organic search share traffic study 2024 organic search traffic OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 |