Why are my Google Search Console performance data and Google Analytics numbers so different, and is there a free tool to reconcile them?
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Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Why are my Google Search Console performance data and Google Analytics numbers so different, and is there a free tool to reconcile them?
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Google Search Console Google Analytics 4 differences clicks sessions official documentation Looker Studio connector free reconciliation Google ↗
Google Search Console bulk data export BigQuery pricing free tier GA4 Search Console linking Looker Studio official Google ↗
- Open Looker Studio · lookerstudio.google.com
- Using Search Console and Google Analytics Data for SEO | Google Search Central | Documentation | Google for Developers · developers.google.com
- Blending Search Console and internal data inside Looker Studio | Google Search Central Blog | Google for Developers · developers.google.com
- Connect Search Console to Google Analytics · support.google.com
- Google's official integration guide · support.google.com
- About bulk data export of Search Console data to BigQuery · support.google.com
- Set up BigQuery Export · support.google.com
- BigQuery · cloud.google.com
- BigQuery · cloud.google.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Google Search Console Google Analytics 4 differences clicks sessions official documentation Looker Studio connector free reconciliation OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Google Search Console bulk data export BigQuery pricing free tier GA4 Search Console linking Looker Studio official OBSERVED | Google ↗ AI Mode ↗ | — | Comparison | — | — | 1x of 1 |