Apple Search Ads keyword strategy needs an urgent overhaul because my impression share dropped below ten percent this morning.
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
Apple Search Ads keyword strategy needs an urgent overhaul because my impression share dropped below ten percent this morning.
2 real searches · 1 real-search pass
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (2)
Classes come from the query-classifier (a local Laya model). 2 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT2 real searches · gpt-6
Apple Ads Advanced keyword bids budget impression share reporting auction insights official documentation 2026 Google ↗
Apple Ads campaign performance impression share keyword bid recommendations official help Google ↗
- Considerations for keyword bids - Help · ads.apple.com
- Manual Bidding - Best Practices · ads.apple.com
- Recommendations - Best Practices · ads.apple.com
- Review Recommendations - Help · ads.apple.com
- Tips for Performance Issues - Help · ads.apple.com
- Explore and Visualize Insights - Help · ads.apple.com
Queries
2 queries · click a column to sort
| Query / type | Search | Intent | Query class | Routing format | Cluster | Freq ↓ | Weight |
|---|---|---|---|---|---|---|---|
Apple Ads Advanced keyword bids budget impression share reporting auction insights official documentation 2026 OBSERVED | Google ↗ AI Mode ↗ | — | Reason | — | — | 1x of 1 | |
Apple Ads campaign performance impression share keyword bid recommendations official help OBSERVED | Google ↗ AI Mode ↗ | — | Consequence | — | — | 1x of 1 |