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Why are my B2B website lead generation forms showing zero conversions in GA4 despite getting daily demo requests?

ChatGPTgpt-63 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Why are my B2B website lead generation forms showing zero conversions in GA4 despite getting daily demo requests?
3 real searches · 1 real-search pass
GA4 form submission event tracking generate_lead key event Google Analytics documentationGoogle ↗
OBSERVEDInstruction
Google Analytics 4 DebugView events realtime key events documentationGoogle ↗
OBSERVEDInstruction
Google Tag Manager form submission trigger iframe form tracking documentationGoogle ↗
OBSERVEDInstruction

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigationalComparisonConsequenceReasonDefinitionInstruction100%Yes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
GA4 form submission event tracking generate_lead key event Google Analytics documentation Google ↗
Google Analytics 4 DebugView events realtime key events documentation Google ↗
Google Tag Manager form submission trigger iframe form tracking documentation Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
GA4 form submission event tracking generate_lead key event Google Analytics documentation
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
Google Analytics 4 DebugView events realtime key events documentation
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1
Google Tag Manager form submission trigger iframe form tracking documentation
OBSERVED
Google ↗
AI Mode ↗
—Instruction——1x
of 1