We run a small family ecommerce shop and need to figure out the best custom attribution models to set up in GA4 so I stop arguing with my wife about which Facebook ad actually drove the sale
Download run
Fan-out diagram
The searches the AI actually ran for this prompt.
SEED QUERY
We run a small family ecommerce shop and need to figure out the best custom attribution models to set up in GA4 so I stop arguing with my wife about which Facebook ad actually drove the sale
1 real search · 1 real-search pass
Google Analytics 4 attribution models custom attribution models data-driven paid and organic last click reporting attribution model 2026 official documentationGoogle ↗
OBSERVEDReason
Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.
Query classes
Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.
ChatGPT real searches (1)
Classes come from the query-classifier (a local Laya model). 1 of 1 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.
Searches and sources
ChatGPT1 real searches · gpt-6
Google Analytics 4 attribution models custom attribution models data-driven paid and organic last click reporting attribution model 2026 official documentation Google ↗
- Get started with attribution · support.google.com
- Change the reporting attribution model for key events · support.google.com
- Select attribution settings · support.google.com
- custom channel groups · support.google.com
- campaign URL tagging · support.google.com
- Custom channel groups · support.google.com
- URL builders: Collect campaign data with custom URLs · support.google.com
Queries
1 queries · click a column to sort