Real ChatGPT answer · index seedYhOCGveJY04completeMarketing and advertising · AI search and generative engine optimizationcommercial

Are there any reliable case studies showing how migrating an SEO strategy to GEO actually improved lead generation for B2B service companies?

ChatGPTgpt-63 queries11/1/2026
Download run

Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Are there any reliable case studies showing how migrating an SEO strategy to GEO actually improved lead generation for B2B service companies?
3 real searches · 1 real-search pass
GEO generative engine optimization case study B2B leads conversions agency professional servicesGoogle ↗
OBSERVEDReason
generative engine optimization case study B2B lead generation pipeline leads resultsGoogle ↗
OBSERVEDConsequence
AI search optimization case study B2B services leads ChatGPT referrals conversion case studyGoogle ↗
OBSERVEDReason

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (3)
Short factOther / navigationalComparisonConsequence33%Reason67%DefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 3 of 3 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT3 real searches · gpt-6
GEO generative engine optimization case study B2B leads conversions agency professional services Google ↗
generative engine optimization case study B2B lead generation pipeline leads results Google ↗
AI search optimization case study B2B services leads ChatGPT referrals conversion case study Google ↗

Queries

3 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
GEO generative engine optimization case study B2B leads conversions agency professional services
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1
generative engine optimization case study B2B lead generation pipeline leads results
OBSERVED
Google ↗
AI Mode ↗
—Consequence——1x
of 1
AI search optimization case study B2B services leads ChatGPT referrals conversion case study
OBSERVED
Google ↗
AI Mode ↗
—Reason——1x
of 1