Real ChatGPT answer · index seedYVMHcJqxycMcompleteMarketing and advertising · content marketinginformational

Can you explain the exact step-by-step process for conducting a quick competitor content audit in Ahrefs so I can present the findings to my boss this afternoon?

ChatGPTgpt-62 queries11/1/2026
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Fan-out diagram

The searches the AI actually ran for this prompt.

SEED QUERY
Can you explain the exact step-by-step process for conducting a quick competitor content audit in Ahrefs so I can present the findings to my boss this afternoon?
2 real searches · 1 real-search pass
site:ahrefs.com/academy Site Explorer Top pages Organic keywords Content Gap Ahrefs tutorial content auditGoogle ↗
OBSERVEDOther / navigational
site:help.ahrefs.com Content Gap Site Explorer Top pages Content Explorer AhrefsGoogle ↗
OBSERVEDOther / navigational

Badge and edge weight = share of passes that produced the query. Hover a query for its intent and routing format.

Query classes

Google's semantic query class for every sub-query: what kind of answer each search is after, simulated vs real.

ChatGPT real searches (2)
Short factOther / navigational100%ComparisonConsequenceReasonDefinitionInstructionYes / no

Classes come from the query-classifier (a local Laya model). 1 of 2 calls are low-confidence (under 50%) — hover a query in the table to see its confidence.

Searches and sources

ChatGPT2 real searches · gpt-6
site:ahrefs.com/academy Site Explorer Top pages Organic keywords Content Gap Ahrefs tutorial content audit Google ↗
site:help.ahrefs.com Content Gap Site Explorer Top pages Content Explorer Ahrefs Google ↗

Queries

2 queries · click a column to sort
Query / typeSearchIntentQuery classRouting formatClusterFreq ↓Weight
site:ahrefs.com/academy Site Explorer Top pages Organic keywords Content Gap Ahrefs tutorial content audit
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1
site:help.ahrefs.com Content Gap Site Explorer Top pages Content Explorer Ahrefs
OBSERVED
Google ↗
AI Mode ↗
—Other / navigational——1x
of 1